Ecommerce

Reseller of Children’s Brands

This brand sells 170,000 product SKUs from 900+ brands they partner with. They needed an automated system to pause media dollars when a brand was no longer in stock.

Elyse partnered with Feedonomics to receive a daily feed of the products. She used various Excel formulas to flag which brands were removed from the feed, signaling the need to pause search efforts. She built this document to match the exact format of the campaigns for quick action to pause or re-enable campaigns. It saved the client 5+ hours per month of manual auditing.

+115% ROAS Improvement

Lead Generation

Insurance

Due to quickly scaling YoY, the cost per lead (CPL) was also increasing to an unacceptable level. The client needed to be able to scale quickly without driving a higher CPL. Elyse audited the account and identified that the campaigns were over-segmented, working against the algorithm.

Elyse consolidated campaigns according to best practices without losing any capabilities or insights for the client. She also kept the segmentation that was necessary for the account to perform well. This client had a record-breaking year generating leads for their team.

+120% CPL Improvement

Ecommerce

Personalized Photo Books

This client has frequent last-minute changes to promotions. The challenge was having to update 100s of ads with last-minute promo messaging that could be caught in a long ad review process by ad platforms.

Elyse implemented ad customizers for responsive search ads. She used an Excel document to change the promotion messaging within seconds that would apply to the corresponding ad customizers on the 100s of already approved ads. She utilized a script to update the ads at the exact time the promos were going live on the website.

+200% Revenue Growth

Lead Generation

College for Vocational Training

With a lot of unknowns heading into next year, this client needed a forecasting model that could be quickly adjusted. Elyse analyzed the year-over-year and month-over-month performance of each segment, requested forecasted predictions to cost-per-click and click-through rates from ad platforms, and factored in market demand.

She created multipliers based on her analysis to predict changes to efficiency metrics. She applied the multipliers to the projections, which automatically created the next year’s forecast and could be changed quickly to re-forecast.

+10 Hours Saved From Re-Forecasting

Lead Generation

Medical Devices

Google Ads was generating traffic to the site, but low conversion volume. Through Mountain Method Media’s audit, we discovered the account was not properly managed. The search queries were irrelevant, the conversion actions were incorrect, and the budget was spread thinly.

We completely overhauled the account with new campaigns, conversion actions, bidding strategies, and creative. We also added weighted values to the conversion actions. This helped the algorithm prioritize the conversion actions that drove a stronger sale for the client.

+200% Lead Improvement