For a company that knows the importance of media but doesn't have the expertise or time to manage the accounts

• Present a search and social account strategy after understanding business goals

• Creation of the account shell, billing, conversion actions, and audiences

• Execution of campaigns, ad groups (or ad sets), keywords, ads, ad assets, audience applications, and conversion portfolios

• Daily management of the paid search and social accounts; pacing checks, performance optimizations, campaign updates, and testing

• Client review calls to discuss performance trends, strategy, and recommendations

• Quarterly reviews for bigger-picture performance discussions and strategy planning for future quarters

For a team that needs coverage for a fixed amount of time due to employee gaps and needs someone who can ramp up quickly

• Focused on account execution of existing strategies

• Execution of campaigns, ad groups (or ad sets), keywords, ads, ad assets, audience applications, and conversion portfolios

• Daily management of the paid search and social accounts; pacing checks, performance optimizations, campaign updates, and testing

• Client review calls to discuss performance trends, strategy, and recommendations

For a company that wants to manage its own account but needs assistance with the nuances of account setups

• Present a search and social account strategy after understanding business goals

• Creation of the account shell, billing, conversion actions, and audiences

• Execution of campaigns, ad groups (or ad sets), keywords, ads, ad assets, audience applications, and conversion portfolios

• Includes one week of complimentary campaign management to optimize accounts based on early performance

For an in-house team looking for a fresh set of eyes to provide account improvement recommendations

• Evaluation of current search and social accounts, including setup, structure, and strategy

• Scorecard of account elements with priority ratings and a summary of top opportunities

• A presentation to walk through the analysis and recommendations